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Business Statistics for Competitive Advantage with Excel 2019 and JMP

Cynthia Fraser

A practical guide for business managers and students on how to use common statistical methods and software like Excel and JMP to analyze data, build predictive models, and make superior decisions that create a tangible competitive advantage.

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What it’s about

In today's competitive global arena, the ability to make data-backed decisions is no longer optional. 'Business Statistics for Competitive Advantage' demystifies statistics, transforming it from a complex field for specialists into a powerful, accessible tool for every manager. This hands-on guide uses realistic business problems from major corporations to teach you how to identify performance drivers, compare scenarios, and forecast future outcomes using widely available software like Excel and JMP. More than just crunching numbers, you'll learn the crucial art of translating statistical results into compelling graphics, memos, and presentations that decision-makers will actually read, understand, and use. Master this process, and you'll not only enhance your career but also drive real competitive advantages for your organization.

The through-line

Who it’s for
A business manager, executive, or student who wants to make smarter, data-driven decisions to solve problems, drive performance, and distinguish themselves in their career.
The problem
They need to analyze business data to identify performance drivers, compare alternatives, and forecast future outcomes, but may lack the practical skills to do so effectively. They feel intimidated by statistics, uncertain of how to translate numbers into actionable insights, and frustrated when their analyses are not understood or utilized by their teams and superiors.
The plan
  1. Master the basics of describing data, making inferences, and using tools like PivotTables.
  2. Learn to build powerful regression models (linear, non-linear, multiple) to identify performance drivers and forecast outcomes.
  3. Apply these techniques to real-world business cases in finance, marketing, and operations.
  4. Develop skills in communicating results effectively through well-structured memos and compelling PowerPoint presentations.
The payoff
The reader becomes a confident and respected decision-maker, able to translate complex data into clear, actionable insights. · They can effectively identify performance drivers and forecast future results, leading to better outcomes for their team and organization. · They create tangible competitive advantages and distinguish themselves in their careers as a data-savvy leader.

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