The Library
Browse books by subject and author. Open a profile where available, or view the book’s basic information. 404 books.
The 404 books this site’s guides are built from come first, then other books on the same subject.
60 of 404 books
Source of this site’s guideProfile available
An edited collection of advanced methods and applications in database marketing, equipping analysts and researchers with innovative techniques to analyze complex customer data and manage customer relationships in the modern digital landscape.
Rajkumar Venkatesan, Jim Lecinski
Source of this site’s guideProfile available
A practical five-step framework called the AI Marketing Canvas that guides marketers from awareness to action in adopting AI and machine learning to supercharge every moment of the customer relationship.
Source of this site’s guideBasic information
A collection of contemporary marketing cases spanning strategy, consumer behavior, and the functional areas of marketing, designed to give introductory students hands-on analytical experience with real organizations.
Source of this site’s guideProfile available
A practical guide showing that focusing on just 15 essential marketing metrics lets any organization measure, justify, and radically improve marketing performance and gain competitive advantage.
Source of this site’s guideBasic information
A practical, non-technical guide for marketers and executives on how artificial intelligence, big data, and machine learning are transforming marketing into a data-driven, autonomous, and hyper-personalized discipline.
Source of this site’s guideProfile available
A hands-on, end-to-end guide to applying Python data science techniques—from cleaning raw data to clustering, regression, and classification—to solve real marketing problems like segmentation, customer value prediction, and churn.
Source of this site’s guideProfile available
A practitioner-scholar's guide to becoming a successful digital marketing analyst by mastering the art and science of collecting, analyzing, and visually communicating consumer data.
Source of this site’s guideBasic information
A practical, no-theory handbook on how to plan, create, execute, and measure profitable direct marketing campaigns across every medium from direct mail to the internet.
Source of this site’s guideBasic information
A comprehensive guide to building loyal audiences and growing a business by consistently creating and distributing valuable, differentiated content rather than interrupting people with product-centric advertising.
Source of this site’s guideProfile available
A comprehensive reference compendium of psychometrically validated multi-item measurement scales for marketing and consumer behavior research, organized by topical domain.
Source of this site’s guideProfile available
This handbook presents a diverse collection of research applying intelligent computational techniques like fuzzy logic, neural networks, and multi-criteria decision making to solve complex marketing analytics problems, from customer segmentation to e-commerce forecasting.
Source of this site’s guideProfile available
A practical, up-to-date primer that teaches how the core disciplines of internet marketing—SEO, paid search, display advertising, landing pages, analytics, email, social media, reputation management, and mobile—work together to drive traffic, conversions, and revenue for any kind of website.
Source of this site’s guideBasic information
A practical guide to the eight most important internet marketing metrics you must track to understand, optimize, and grow a profitable website.
Source of this site’s guideProfile available
A comprehensive guide to integrating online and offline marketing strategies across the customer lifecycle of acquisition, conversion, retention, and value growth.
Source of this site’s guideBasic information
Marketing 5.0 shows how companies can apply human-mimicking technologies—AI, NLP, sensors, robotics, mixed reality, IoT, and blockchain—to create, communicate, deliver, and enhance value across the customer journey while keeping humanity at the center.
Source of this site’s guideProfile available
A practical three-part guide that teaches marketers and brand owners to build a marketing strategy, brand a business, and use marketing analytics to make data-driven decisions in seven easy steps each.
Source of this site’s guideProfile available
A practitioner's conversational guide to applying statistical and econometric techniques to real marketing problems in order to quantify the causality of consumer behavior and drive strategic decisions.
Source of this site’s guideProfile available
A comprehensive practitioner's guide to using modern marketing analytics and research methods to craft effective market strategies and drive brand performance in the digital age.
Source of this site’s guideProfile available
A practical guide that teaches marketing professionals and students how to use Microsoft Excel to apply a wide range of data-driven analytical techniques to solve common marketing problems.
Source of this site’s guideProfile available
A practical guide for marketers on how to design, build, and implement a marketing dashboard to gain insight, foresight, and accountability from their investments, ultimately proving marketing's value and increasing its credibility within the organization.
Source of this site’s guideProfile available
A definitive and practical guide for managers on how to choose, calculate, and interpret the most valuable marketing metrics to measure performance, justify investments, and make data-driven decisions.
Source of this site’s guideProfile available
A practical, applications-focused guide that teaches marketing managers how to define information needs, choose research methods, commission and control research projects, and turn market data into decision-ready knowledge.
Source of this site’s guideBasic information
A practical guide for small businesses to design and implement effective Microsoft Access databases for core operations like sales, marketing, and customer management using expert-provided, state-of-the-art models.
Source of this site’s guideBasic information
Through twenty behind-the-scenes profiles of innovators in advertising, marketing, search and social media, the book distills what it takes to pioneer in the digital era.
Source of this site’s guideProfile available
A practical guide showing how every marketer—not just data scientists at giant companies—can use big data, customer analytics, and machine learning to deliver personalized experiences that maximize customer lifetime value.
Source of this site’s guideBasic information
A comprehensive guide on how to acquire, retain, and develop customers profitably by integrating the data-driven principles of direct, database, and digital marketing into a cohesive, measurable system.
Source of this site’s guideProfile available
This book provides a systematic, model-supported framework for harnessing data and analytics to drive more effective and accountable marketing decisions in a data-rich world.
Source of this site’s guideBasic information
A practitioner-led handbook arguing that marketing and business development professionals in professional services firms should become 'client champions' who understand, represent and deliver client needs to drive growth, deepen relationships and elevate the influence of the marketing function.
Source of this site’s guideBasic information
To achieve sustainable, scalable growth and increase firm value, businesses must replace their siloed sales, marketing, and service functions with an integrated Revenue Operations system that aligns people, processes, data, and technology around the entire customer lifecycle.
Source of this site’s guideProfile available
Advertising is salesmanship in print, governed by testable, fixed laws, and every campaign should be measured by traced returns to know its true cost and result.
Source of this site’s guideProfile available
A practical guide to measuring and optimizing the business value of social media marketing by tying attention, influence, sentiment, response, and conversation back to three core business goals.
Source of this site’s guideBasic information
A practical end-to-end guide to building, optimizing, and marketing an e-commerce website so a small business or solo entrepreneur can generate relevant traffic, conversions, and revenue.
Source of this site’s guideProfile available
A practical guide for data analysts on using and improving statistical and machine learning techniques to build highly effective predictive models for database marketing.
Source of this site’s guideProfile available
A practical guide for marketers on how to develop and execute profitable strategies using customer databases, with customer lifetime value as the central criterion for success.
Source of this site’s guideProfile available
A tactical playbook for implementing a customer-centric business strategy built on the foundation of customer lifetime value (CLV) and the celebration of customer heterogeneity.
Source of this site’s guideProfile available
A practical, principle-driven guide to pay-per-click search engine marketing that reframes paid search as a profit-maximizing, ROI-driven media channel rather than a narrow sales tactic.
Source of this site’s guideProfile available
A foundational examination of why sponsored search (keyword advertising) works the way it does, integrating theory from information science, consumer behavior, advertising, economics, and game theory into a coherent model of the keyword advertising process.
Source of this site’s guideProfile available
A practical guide for marketers, managers, and executives on how to use web analytics data to measure, understand, and continuously improve their website's business performance.
Source of this site’s guideProfile available
A practical guide to using Artificial Intelligence, particularly neural networks and reinforcement learning with Python, to discover and exploit statistical and economic inefficiencies in financial markets, challenging the Efficient Market Hypothesis.
Source of this site’s guideProfile available
A concise guide showing how firms and investors can create and measure value by treating customers as their most valuable intangible asset through Customer Lifetime Value and Customer Equity analytics.
Source of this site’s guideBasic information
A systematic, science-based method for designing survey questions, predicting their measurement quality before data collection, and correcting for measurement error in analysis.
Source of this site’s guideProfile available
A comprehensive guide for finance professionals and students on applying modern statistical models and machine learning techniques, with practical Python and R code, to analyze financial data for risk management, investment strategies, and fraud detection.
Source of this site’s guideProfile available
A step-by-step, Excel-based framework for building long-term corporate financial forecasting models and layering in uncertainty through sensitivity, scenario, and Monte Carlo analysis.
Source of this site’s guideProfile available
A practical 'cookbook' that provides step-by-step recipes for implementing common and essential financial models in Microsoft Excel.
Source of this site’s guideProfile available
A comprehensive, practical guide that teaches finance students and professionals how to build and implement a wide range of financial models using Microsoft Excel.
Source of this site’s guideProfile available
A comprehensive guide for finance professionals on transforming the Financial Planning & Analysis (FP&A) function from a reactive reporting group into a proactive, strategic partner that drives business performance and creates shareholder value.
Source of this site’s guideBasic information
A practitioner-oriented workbook of exercises, tests, and case-based questions that trains readers to critically analyze corporate financial statements and detect the accounting distortions companies use to mislead investors and creditors.
Source of this site’s guideBasic information
A visual, jargon-free guide that teaches managers of every function how a small set of interconnected financial ratios reveal the health of a business and drive corporate value.
Source of this site’s guideBasic information
This book provides a rigorous, accounting-based framework for fundamental analysis, teaching investors how to use financial statements to value securities and challenge market prices by focusing on earnings and book value.
Source of this site’s guideProfile available
This book provides a comprehensive and practical guide to measuring and managing company value based on the core principles that long-term value is driven by the interplay of return on invested capital (ROIC) and growth, which together determine future free cash flows.
Source of this site’s guideBasic information
A practical guide for students and non-financial managers on how to interpret and use accounting data to make effective business decisions and control operations.
Source of this site’s guideBasic information
A CFO-turned-educator's integrated framework (the Value Performance Framework) that links day-to-day operating activities to financial performance and shareholder value through six value drivers, performance dashboards, and disciplined valuation analysis.
Source of this site’s guideProfile available
This book teaches finance professionals how to use Python and its powerful ecosystem of libraries to master data-driven finance, from data analysis and visualization to algorithmic trading and derivatives analytics.
Source of this site’s guideBasic information
A concise, Python-based introduction to applying reinforcement learning—especially deep Q-learning—to canonical dynamic decision problems in finance.
Source of this site’s guideProfile available
A practical guide that teaches business professionals how to build robust, error-free financial models in Microsoft Excel by mastering best practices, essential tools, and analytical techniques.
Nicole Forsgren, Jez Humble, Gene Kim
Source of this site’s guideProfile available
Using rigorous, survey-based scientific research across thousands of organizations, Accelerate identifies the 24 measurable capabilities that drive high software delivery performance, which in turn drives organizational performance, employee satisfaction, and competitive advantage.
Source of this site’s guideBasic information
A holistic, iterative framework for designing production-ready machine learning systems that are reliable, scalable, maintainable, and adaptive across every stage from data engineering to continual learning.
Ville Tuulos
Source of this site’s guideProfile available
A practical guide to building human-centric infrastructure that empowers data scientists to develop, deploy, and operate machine learning applications end-to-end without becoming DevOps experts.
Source of this site’s guideProfile available
A practical workbook that shows IT organizations how to measure, benchmark, and continually improve service performance using ITIL, ISO/IEC 20000, Six Sigma, and ROI techniques.
Source of this site’s guideBasic information
A practical guide for designing, implementing, and using metrics to control, steer, and continuously improve IT Service Management processes, primarily based on the ITIL framework.