Starting an Online Business and Internet Marketing 2021

What it’s about

Starting an Online Business and Internet Marketing is a hands-on manual for small businesses, start-ups, and individual entrepreneurs who want to run their own online store without paying agencies for every step. It walks the reader through choosing an e-commerce business model (dropshipping, print-on-demand, white label, wholesale, digital products, and passive income via affiliates and AdSense), setting up a domain, hosting, and CMS, designing for usability, and configuring products, categories, and pages for Google SEO. It then layers on a complete digital marketing playbook—content marketing, social media (Twitter, Facebook, Instagram, YouTube, LinkedIn, Snapchat, Pinterest, Reddit), email marketing, lead generation, pay-per-click advertising, and measurement with Google Search Console and Analytics. The promise is that by understanding what is 'under the hood' and tracking performance, the reader stops wasting money on random tactics and instead builds a website and marketing system that drives qualified traffic and sales.

The through-line

Who it’s for

A small business owner, start-up founder, or solo entrepreneur who wants to run a profitable online store on their own terms.

The problem

They cannot build, optimize, and market an e-commerce website that attracts relevant traffic and converts it into sales. They feel overwhelmed and ignorant about what is 'under the hood,' afraid they are wasting time and money on tactics that do not work.

The plan

1. Decide what to sell and to whom, and choose a business model and passive income streams.
2. Set up your domain, hosting, CMS, theme, logo, and core pages.
3. Configure categories, products, and content for SEO and a strong user experience.
4. Drive relevant traffic through SEO, social media, email, content, and paid advertising.
5. Measure performance with Search Console and Analytics, then improve what works.

The payoff

A profitable, well-optimized online store that ranks on Google and converts relevant traffic. · Confidence in managing your CMS, marketing channels, and analytics without wasting money. · Loyal, retained customers and diversified income including passive streams.

See our guide

• Measure And Grow Marketing With Data →
• Market A Product Or Brand →
• Start A Company →
• Run Digital & Performance Marketing →
• Measure Marketing Honestly →
• Position A Brand People Choose →
• Price And Package An Offer →
• Raise Money And Split Equity Without Regret →
• Work Out Whether The Numbers Work →
• Find Out If Your Idea Is Real →

Related profiles we’ve built

• The AI Marketing Canvas: A Five-Step AI Plan for Marketers →
• Advertising works 15 proving the effectiveness of marketing communications case studies from the IPA Effectiveness Awards… →
• The Adweek Copywriting Handbook →
• Basic Marketing: A Marketing Strategy Planning Approach →
• Breakthrough Advertising →
• Building a StoryBrand →
• Contagious: Why Things Catch On →
• Crossing the Chasm, 3rd Edition (Collins Business Essentials) →

Featured in these guides

• Run Digital & Performance Marketing →Cited source
• Market A Product Or Brand →Cited source
• Measure And Grow Marketing With Data →Cited source
• Measure Marketing Honestly →Cited source
• Position A Brand People Choose →Cited source
• Price And Package An Offer →Cited source
• Raise Money And Split Equity Without Regret →Cited source
• Start A Company →Cited source
• Work Out Whether The Numbers Work →Cited source
• Find Out If Your Idea Is Real →Cited source