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Partial book profile

Successful business intelligence unlock the value of BI big data

Howson, Cindi, author

A comprehensive guide for business and IT professionals on how to implement and unlock the value of Business Intelligence (BI) and Big Data initiatives by focusing on critical organizational factors, proven best practices, and the right technology choices.

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What it’s about

While Business Intelligence (BI) consistently ranks as a top investment priority, many initiatives flounder, caught between information overload and a lack of relevant insights. "Successful Business Intelligence" moves beyond the technical jargon to explore the critical organizational factors—executive support, business-IT partnership, and an analytic culture—that separate wildly successful BI deployments from mediocre ones. Through extensive survey research and in-depth case studies of leading companies like Netflix, Macy's, and Medtronic, author Cindi Howson reveals the top ten secrets to success, offering practical advice on measuring impact, fostering an analytic culture, choosing the right tools for the right users, and navigating the evolving landscape of big data, cloud, and mobile BI. Whether you're an executive sponsor, a BI professional, or a business user, this book will equip you with the strategies to turn your data into a powerful competitive advantage.

The through-line

Who it’s for
A business or IT professional (e.g., manager, executive, analyst) responsible for a Business Intelligence or Big Data initiative who wants to move beyond basic reporting to unlock the true strategic value of their organization's data and achieve a tangible competitive advantage.
The problem
The organization's BI initiative is struggling, delivering limited value, facing low user adoption, or bogged down by technical complexity and slow delivery times. Business users can't get the relevant data they need, and the BI team is frustrated by organizational roadblocks. The reader feels frustrated and overwhelmed, seeing the untapped potential in their data but feeling powerless to realize it. They worry their efforts are being wasted and that their organization is falling behind more data-savvy competitors.
The plan
  1. Understand the fundamental components of a modern BI and Big Data architecture.
  2. Learn and apply the ten best practices for successful BI, focusing on organizational factors like executive support, partnership, and data relevance.
  3. Adopt an agile development approach to deliver BI capabilities faster and more effectively.
  4. Choose the right BI tools for the right users to foster adoption and self-service.
  5. Measure success in multiple ways to demonstrate business impact and secure ongoing support.
The payoff
The reader's BI initiative becomes a widely recognized success, delivering significant and measurable business impact. · The organization develops a strong analytic culture where decisions are consistently based on facts. · The business and IT departments work as true partners, aligned on common goals and accelerating innovation.

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