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Predictive Analytics For Dummies, Alteryx Special Edition

Wessler, Michael

This book explains how business analysts and decision-makers can leverage modern, user-friendly predictive analytics tools to analyze data, forecast future trends and customer behaviors, and make smarter, data-driven decisions that create a competitive advantage.

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What it’s about

In a competitive marketplace, the ability to accurately anticipate future behaviors and market conditions is a superpower. 'Predictive Analytics for Dummies' demystifies this powerful capability, moving it from the exclusive domain of PhD statisticians into the hands of business analysts and decision-makers. The book provides a practical guide to understanding and applying predictive analytics, showing how to transform the goldmine of information in Big Data, social media, and internal databases into actionable insights. Readers will learn the core processes, what to look for in modern analytics tools like Alteryx, and how to build models that predict customer needs, improve sales, increase retention, and optimize business processes, ultimately enabling them to make faster, more informed decisions that drive tangible business value.

The through-line

Who it’s for
A business leader, manager, or data analyst who wants to make smarter, data-driven decisions to grow their business and gain a competitive edge. They feel limited by traditional reports that only show past events and are struggling to harness the potential of Big Data.
The problem
They need to accurately predict future customer behavior and market trends but lack the right tools and expertise, leading to wasted marketing spend and missed opportunities. They feel uncertain and frustrated, making high-stakes decisions based on 'best guesses' rather than reliable data, and fear falling behind more data-savvy competitors.
The plan
  1. Learn what predictive analytics is and why it's a game-changer for your business.
  2. Follow the proven six-step process to successfully implement predictive analytics, from understanding the business problem to deploying your model.
  3. Utilize modern, user-friendly tools that empower you to access diverse data and build powerful predictive models without needing to be a data scientist.
The payoff
You make business decisions with confidence and clarity, backed by accurate predictions about customer needs and market trends. · Your company gains a significant competitive advantage, leading to increased revenue, improved customer retention, and more efficient operations. · You become a strategic, forward-thinking leader in your organization, capable of turning data into predictable success.

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