Partial book profile
Location Analytics for Business The Research and Marketing Strategic Advantage
David Z. Beitz
A practitioner's guide to unlocking the spatial dimension hidden in most business data by adopting location analytics for research, marketing, and site-selection advantage.
The full book profile is not available yet.
What it’s about
Roughly 80 percent of an organization's data has a spatial component, yet most companies never exploit it. Written by the co-founder of the Planned Grocery location analytics platform, this book teaches business readers to become 'spatial thinkers' who recognize when location matters, then walks them through the practical mechanics of scoping a location analytics project, sourcing spatial data, selecting GIS software, and integrating it with existing business intelligence systems. Through rich case studies—the PetSmart/Petco merger, SuperZips retail penetration, solar farm site selection, real estate investment banking, and companies like Esri, Dataminr, Placed, and Orbital Insight—the book shows how demographics, drive-time trade areas, gravity models, and aerial analytics translate raw location data into measurable competitive advantage across nearly every industry.
The through-line
- Who it’s for
- A business professional or analyst who wants to make better, data-driven decisions and gain a competitive edge for their organization.
- The problem
- Their organization holds vast amounts of location-rich data but lacks the knowledge, tools, or workflow to analyze it. They feel bogged down, uncertain, or intimidated about how to include location in their analysis and fear missing opportunities competitors seize.
- The plan
- Learn the fundamentals of location analytics and train yourself to think spatially in layers.
- Define your questions, study area, data, software, and budget for a location analytics project.
- Source the right spatial and demographic data and choose fitting GIS software or a partner.
- Run the analysis, phase the work, communicate results via maps, and act on the findings.
- Study industry case studies and platforms to recognize your own opportunities.
- The payoff
- The reader recognizes and seizes spatial opportunities, makes more accurate and efficient decisions, and gains a research and marketing strategic advantage.
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