Leading With Data· a Bicycle Guide

Partial book profile

Data-Driven HR How to Use Analytics and Metrics to Drive Performance

Bernard Marr

A practical guide for HR professionals on leveraging data, analytics, and emerging technologies to transform HR from an administrative function into a strategic, performance-driving powerhouse.

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What it’s about

In an era where data is the new currency, the HR function is undergoing a radical transformation. "Data-Driven HR" is the essential playbook for HR professionals looking to move beyond traditional, administrative tasks and become strategic partners in their organizations. Author Bernard Marr demystifies the world of big data, analytics, artificial intelligence, and the Internet of Things, providing a clear roadmap for harnessing their power. Through practical advice and compelling case studies from companies like Google, UPS, and Amazon, the book demonstrates how to use data to revolutionize every core HR function—from attracting and recruiting top talent to boosting employee engagement, enhancing wellness, personalizing learning, and intelligently managing performance. This is not a book for data scientists; it's a guide for HR leaders who want to ask the right questions, make smarter decisions, and prove the tangible value of their people-centric initiatives to drive overall business success.

The through-line

Who it’s for
An HR professional or leader who feels their function is often perceived as administrative, reactive, and a cost center. They want to become a strategic partner to the business, demonstrate clear ROI, and make a tangible impact on organizational performance in an increasingly complex, data-driven world.
The problem
HR is bogged down by administrative tasks, relies on outdated methods like annual performance reviews and satisfaction surveys, and struggles to prove the value of its initiatives with hard data. They feel undervalued, overwhelmed by the buzz around 'big data' and 'AI', and fear their function is becoming irrelevant or being left behind.
The plan
  1. Develop a clear HR Data Strategy that aligns with core business objectives.
  2. Identify and source the most relevant data from internal systems, external platforms, and new technologies like IoT.
  3. Apply practical analytics techniques to revolutionize core functions like recruitment, engagement, and performance management.
  4. Implement robust data governance to navigate the critical pitfalls of privacy, security, and ethics.
The payoff
The HR function becomes a strategic, indispensable partner to the business. · Decisions are evidence-based, leading to better hiring, higher engagement, and improved performance. · The reader is seen as an innovative leader who can clearly demonstrate the ROI and strategic value of HR.

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