Edition 1·Updated 2026-10-03·27 min read
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About this book
An overview of the book, with source information for further reading.
A practical, do-it-yourself guide showing HR professionals how to run predictive analytics, text mining, sentiment analysis, and organizational network analysis entirely in Microsoft Excel to drive better business decisions.
This is the only book that teaches Predictive HR Analytics, Text Mining, and Organizational Network Analysis using tools you already own and know—Microsoft Excel and free add-ins—without months of learning R or buying expensive SPSS software. Through step-by-step print-screen instructions, it walks you from defining a business problem through the ARHAT framework, gathering and analyzing data with decision trees, correlation, multiple and logistic regression, mining unstructured text into word clouds and sentiment scores, and mapping employees' social networks into measurable centrality metrics. Packed with real-world case studies (Best Buy, Nielsen, Xerox, HP, Hilton, JetBlue) and dozens of HR metrics, it shows you how to predict attrition, performance, engagement's impact on sales, diversity's impact on EBIT, and workplace accidents—and crucially, how to translate those findings into an engaging data story that drives change.
Movement I
Orient
What this book claims, and who wrote it.
- — The book's one-line promise
- — The author and where the book stands
A practical, do-it-yourself guide showing HR professionals how to run predictive analytics, text mining, sentiment analysis, and organizational network analysis entirely in Microsoft Excel to drive better business decisions.
The need-to-know
Predictive analytics is now accessible to HR through Excel and free add-ins A structured framework (ARHAT: Ask, Review literature, Hypothesis, Analyze, Tell story) is essential for turning ambiguous problems into actionable insight Stakeholder management and project selection (Power-Interest and Action Priority matrices) determine analytics project success more than statistical skill
About this guide
The guide describes these challenges, steps and possible outcomes.
Who it is for
An HR or people analytics professional who wants to deliver data-driven recommendations that improve business performance and establish credibility with executives.
Challenges
- In practice · They need to run predictive analytics, mine text, and analyze networks but lack expensive software, programming skills, and a structured method.
- For the reader · They feel intimidated by statistics and machine learning and fear their analytics won't be trusted or won't drive change.
Steps to consider
- 1Learn the basics of machine learning, statistics, and the analytics maturity model
- 2Apply the five-step ARHAT framework to a real, sponsor-backed business problem
- 3Install free Excel add-ins (Analysis ToolPak, Solver, NodeXL, Azure ML) following step-by-step instructions
- 4Run decision trees, correlation, regression, logistic regression, text mining, sentiment analysis, and ONA
- 5Translate findings into a data story with narrative and visuals to drive stakeholder action
Risks
Your analytics projects stall for lack of a strong sponsor or data access Your insights get ignored because you couldn't tell an engaging story
Intended result
You predict attrition, performance, and engagement impact with confidence You uncover actionable insights from text and social networks
Set the record straight
What this book sets straight
The common beliefs this book pushes back on.
You need R, Python, or expensive software like SPSS/SAS to do predictive HR analytics
Microsoft Excel with free add-ins (Analysis ToolPak, Solver, NodeXL, Azure ML) can run correlation, regression, logistic regression, ONA, and sentiment analysis
The time salespeople spend with customers is the most important driver of their sales
The size and amount of a salesperson's internal organizational network is a more important leading indicator of sales
More connections in a professional network always make you more successful
Who you are connected to matters most—being tied to people with strong reputations predicts retention better than connection count alone
Hiring people with relevant experience and top grades produces the best performers
Personality traits like conscientiousness, creativity, and grit often predict performance and retention better than experience or credentials
Showing stakeholders accurate data and analysis is enough to drive decisions
Data without a narrative and visuals cannot engage or drive change—you must tell a structured story
Movement II
Map
The book's main ideas and how they connect.
Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel's own model — and how it sits inside its field.
- — 14 constructs the book works with
- — Where it agrees with the field, exceeds it, or fills a gap
The constructs
How they connect (21)
- Employee Engagement → predicts → Employee & Sales Performance
- Employee Engagement → predicts → Employee Attrition & Absenteeism
- Employee Engagement → predicts → Workplace Safety Incidents
- Employee Engagement → predicts → Business Financial Outcomes
- Compensation Competitiveness → predicts → Employee Flight Risk
- Compensation Competitiveness → influences → Employee & Sales Performance
- Training & Development Investment → predicts → Employee & Sales Performance
- Training & Development Investment → predicts → Employee Attrition & Absenteeism
- Diversity & Inclusion → predicts → Business Financial Outcomes
- Diversity & Inclusion → predicts → Employee Attrition & Absenteeism
- Organizational Network Position → predicts → Employee & Sales Performance
- Organizational Network Position → predicts → Employee Flight Risk
- Employee Demographics & Context → moderates → Employee Attrition & Absenteeism
- Employee Demographics & Context → predicts → Workplace Safety Incidents
- Personality Traits → predicts → Employee & Sales Performance
- Personality Traits → predicts → Employee Flight Risk
- Employee Sentiment → predicts → Employee Attrition & Absenteeism
- Employee Flight Risk → predicts → Employee Attrition & Absenteeism
- Employee Attrition & Absenteeism → predicts → Business Financial Outcomes
- Employee & Sales Performance → predicts → Business Financial Outcomes
- Analytics & Data Storytelling Process → moderates → Business Financial Outcomes
Where this book diverges from the corpus
- exceeds The book operationalizes pay with concrete market-ratio, compa-ratio and pay-spread metrics, where the field describes pay design, incentives and equity more generally.
- exceeds The book quantifies workforce composition with Simpson's Diversity Index alongside inclusive practices, which is a sharper operationalization than the field's general definition.
- exceeds The book specifies degree, betweenness, closeness and eigenvector centrality plus reach, immersion and diversity, about as deep as or deeper than the field's centrality and community framing.
- lags The book lists traits such as conscientiousness and grit, while the field also covers resilience, cognitive skills and wider capability differences.
- fills gap Text-based sentiment polarity from Glassdoor reviews, comments and social posts has no counterpart in the field model, which stays with survey-based attitudes and the employer brand.
- exceeds The book packages data storytelling within the structured ARHAT framework, a more prescriptive end-to-end process than the field's general communication construct.
Movement III
Master
Explore the book's ideas, examples and practical tools.
How the author makes the case — section by section, with the book's own tools.
- — 14 sections, in the book's order
- — The book's frameworks, checklists, and worked cases
strong · 1 source
- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section shows how to use age, tenure, commute, and life events as context variables that shift the effect of other drivers. It also covers using them responsibly.
Employee Demographics & Context
Background and situational characteristics of employees including age, tenure, marital status, gender, commute time, and triggering life events that condition retention and accident likelihood.
Why it matters. These variables change how every other driver behaves, so ignoring them misstates risk, while using them carelessly creates legal and ethical exposure.
Myth
Demographic variables are simply additional predictors you can feed into a model to improve accuracy.
Reality
Their main role is moderation: tenure or commute changes how strongly pay or engagement affects leaving, and some attributes are legally protected. Use them to segment and interpret models, not to score individuals on protected traits.
- Employee Demographics & ContextFramework — How this mechanism is run, step by step, as the literature describes it.
- Employee Demographics & Context — decision rulesChecklist — 5 checkpoints
- Employee Demographics & ContextCase study — The source's own descriptive-to-predictive pair is the template.
- Demographic Predictor Setup SheetTemplate
- Use demographics to segment and test moderation, not to profile individuals.
- Test interaction terms, since a driver's effect often differs by tenure or commute.
- Clear every sensitive field with legal review before it enters a model.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Demographic Predictor Setup Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section covers how to use personality assessment scores such as conscientiousness and grit as predictors of performance and retention. You will also see how to judge whether they add anything beyond what you already know.
Personality Traits
Stable individual dispositions such as conscientiousness, extraversion, agreeableness, creativity, and grit measured through personality assessments and used to predict performance and retention.
Why it matters. Used well, personality data improves hiring decisions; used loosely, it lends false scientific cover to bias and weak selection.
Myth
A trait like extraversion or conscientiousness predicts success in every role in the same way.
Reality
Trait validity depends on the job: extraversion helps in sales but may matter little in analytical work, and effects are modest. Validate each trait against performance in the specific role before using it.
- Personality TraitsFramework — How this mechanism is run, step by step, as the literature describes it.
- Personality Traits — decision rulesChecklist — 5 checkpoints
- Personality TraitsCase study — Xerox staffed call centers by hiring applicants with relevant call-center experience.
- Personality-to-Outcome Hypothesis & Scoring SheetTemplate
- Validate traits per role, because the same trait predicts differently across jobs.
- Expect modest effect sizes and check incremental value after controlling for other variables.
- Use personality as one input in a structured process, not as a gate.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Personality-to-Outcome Hypothesis & Scoring Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section explains how to score text from reviews, survey comments, and social posts for positive, negative, or neutral polarity, and use it to anticipate attrition. It focuses on what Excel-based text mining can reliably do.
Employee Sentiment
The polarity (positive, negative, neutral) of opinions employees and candidates express in text such as Glassdoor reviews, survey comments, and social posts, scored through sentiment analysis.
Why it matters. Free text tells you why people are unhappy before they leave, but a crude polarity score will mislead you if you ignore context and sample bias.
Myth
A sentiment score from reviews or comments is an accurate reading of how all employees feel.
Reality
Text sources over-represent the very happy and the very angry, and word-list scoring misses sarcasm and negation. Treat scores as directional and read them alongside topic themes.
- Employee EngagementFramework — How this mechanism is run, step by step, as the literature describes it.
- Employee SentimentFramework — How this mechanism is run, step by step, as the literature describes it.
- Employee Sentiment — decision rulesChecklist — 6 checkpoints
- Engagement-to-Outcome Analysis BriefTemplate
- Sentiment Scoring & QA SheetTemplate
- Break sentiment down by theme, since an overall score hides what is driving dissatisfaction.
- Read scores as a trend signal and spot-check a sample of comments by hand.
- Account for self-selection when using public review sites.
The deep drill-down: 8 operational steps, a worked example from the source, 6 decision rules, 5 failure modes, and the “Sentiment Scoring & QA Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 5 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section shows how to combine pay, performance, network position, and personality signals into a probability that an employee will resign. It also shows how to turn that probability into action.
Employee Flight Risk
The estimated probability that an employee will voluntarily resign, derived from combinations of low pay relative to market, high performance, demographics, network position, and behavioral signs.
Why it matters. A risk score is only worth building if it separates people you can and want to retain from those who would leave anyway, so mis-targeting wastes retention budget.
Myth
Flight risk is a property of the individual that a model can read off, so a high score means the person will leave.
Reality
A score is a probability that reflects the inputs you chose, and most high-score employees will stay. Its value lies in ranking where to intervene, weighted by how costly each loss would be.
- Employee Flight RiskFramework — How this mechanism is run, step by step, as the literature describes it.
- Employee Flight Risk — decision rulesChecklist — 5 checkpoints
- Employee Flight RiskCase study — The passages give no resignation data or coefficients, so this walk-through is illustrative.
- Flight Risk Scoring Sheet (one row per employee)Template
- Treat the score as a probability for ranking, and validate its calibration on a holdout period.
- Weight risk by the business cost of the loss to focus retention effort.
- Handle the list as confidential and pair it with a concrete action, not a label.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Flight Risk Scoring Sheet (one row per employee)” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section defines how to measure voluntary turnover and unplanned absence correctly so they work as outcome variables. It covers rate calculation, segmentation, and the cost of getting the denominator wrong.
Employee Attrition & Absenteeism
The actual rate at which employees leave the organization (voluntary turnover) and the frequency of unplanned absence, key outcome metrics the book repeatedly predicts.
Why it matters. Every predictive model here is judged against attrition, so a sloppy definition makes real improvements invisible and noise look like insight.
Myth
Overall attrition rate is the number to track, and lower is always better.
Reality
Total turnover mixes voluntary and involuntary exits and regretted and non-regretted losses, so a low rate can coexist with losing your best people. Segment by who left and why.
- Employee Attrition & AbsenteeismFramework — How this mechanism is run, step by step, as the literature describes it.
- Employee Attrition & Absenteeism — decision rulesChecklist — 5 checkpoints
- Employee Attrition & AbsenteeismCase study — The book's own attrition example predicts a company's average employee attrition rate from four inputs: unemployment rate 3%, GDP growth 2%, Glassdoor public sentiment rating 5, and engagement score 7.
- Employee SentimentCase study — The source's regression example predicts a company's average employee attrition rate from sentiment and context.
- Attrition & Absenteeism Prediction Setup SheetTemplate
- Report regretted voluntary turnover separately, because that is the number that hurts.
- Use average headcount and rolling windows so rates are comparable across units.
- Absence is an early companion signal and should be tracked alongside exits.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Attrition & Absenteeism Prediction Setup Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 5 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section covers how to define and measure performance (ratings, sales revenue, service quality, productivity) so it works as a target variable. It also explains how to check that your measure is credible.
Employee & Sales Performance
The output and effectiveness of employees including performance ratings, sales revenue, customer service quality, and productivity, treated as a central outcome predicted from multiple drivers.
Why it matters. Performance is the outcome most models aim at, and if it is measured badly every driver you test will look more or less important than it really is.
Myth
Manager performance ratings are an objective measure you can regress against drivers as they stand.
Reality
Ratings are subjective, compressed toward the middle, and shaped by the manager, so they can encode bias that your model then learns. Cross-check against objective output where it exists and calibrate across managers.
- Employee & Sales PerformanceFramework — How this mechanism is run, step by step, as the literature describes it.
- Employee & Sales Performance — decision rulesChecklist — 5 checkpoints
- Employee & Sales PerformanceCase study — The source's HiPo case predicts a performance rating from three drivers.
- Performance Driver Model SheetTemplate
- Calibrate ratings across managers before using them as a model target.
- Triangulate subjective ratings with objective output wherever it exists.
- Standardize within job family so you compare like with like.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Performance Driver Model Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section explains how to connect people measures to organization-level results such as EBIT, margin, revenue, and customer satisfaction. It sets realistic expectations for what such links can show.
Business Financial Outcomes
Organization-level financial and operational results such as EBIT, profit margin, revenue, market share, total shareholder return, and customer satisfaction influenced by HR states and practices.
Why it matters. Executives fund HR initiatives on the strength of financial links, so overclaiming them undermines credibility while sound, cautious evidence earns budget.
Myth
A correlation between engagement or diversity and profit proves that HR programs cause financial gains.
Reality
With few business units and many confounders such as market conditions, size, and industry, these links are suggestive and can run in reverse, since profitable firms can afford better practices. Present them as ranges with caveats and test with lagged data.
- Business Financial OutcomesFramework — How this mechanism is run, step by step, as the literature describes it.
- Business Financial Outcomes — decision rulesChecklist — 5 checkpoints
- HR-to-Business-Outcome Hypothesis SheetTemplate
- Use unit-level data to get enough observations for a financial link.
- Lag the HR measures and control for size and market before claiming an effect.
- Report financial impact as a range with stated assumptions.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “HR-to-Business-Outcome Hypothesis Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 3 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section shows how to treat workplace safety incidents as a predicted outcome rather than a compliance tally. You learn which upstream signals (engagement, demographics, tenure, earnings pressure) to set against incident counts in Excel.
Workplace Safety Incidents
The frequency of workplace accidents, injuries, and recordable safety cases, an outcome metric predicted from engagement, demographics, tenure, and earnings pressure.
Why it matters. If you model incidents badly, you either miss the early warning in disengaged crews or blame the wrong workers, and the cost shows up as injuries, claims, and lost trust.
Myth
Safety incidents are a function of individual carelessness, so the fix is more training and discipline for the employees who get hurt.
Reality
Incident rates cluster in conditions: low-engagement teams, high-pressure periods, and early-tenure cohorts. Those patterns show up in the data before the next injury does, so the unit of analysis is the team or site, not the person.
- Workplace Safety IncidentsFramework — How this mechanism is run, step by step, as the literature describes it.
- Workplace Safety Incidents — decision rulesChecklist — 5 checkpoints
- Workplace Safety IncidentsCase study — A safety team has one year of incident records and wants to know where to act.
- Workplace Safety Incident Prediction Setup SheetTemplate
- Normalize incidents by exposure hours before comparing any two units, or the results reflect size, not risk.
- Treat engagement and earnings pressure as leading indicators and test them with a time lag, not just a same-period correlation.
- Analyze at team or site level and use demographics as context, never as a basis for singling out individuals.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Workplace Safety Incident Prediction Setup Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 4 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section gives you the ARHAT process and the data-storytelling craft of pairing data, visuals, and narrative so HR findings change decisions. It also explains why this process sits between your analysis and the financial results leaders care about.
Analytics & Data Storytelling Process
The structured ARHAT framework and data-storytelling practice (data, visuals, narrative) through which HR surfaces relationships and communicates them to stakeholders to drive change.
Why it matters. A correct model that no one understands or trusts changes nothing, so the quality of your process determines whether the analysis translates into financial results or stays in a slide deck.
Myth
If the analysis is statistically sound, the numbers will speak for themselves and executives will act on them.
Reality
Stakeholders act on findings they can see, follow, and connect to a decision they own. The storytelling process is what turns the same correlation into budget, which is why it moderates the link from HR work to financial outcomes rather than merely decorating it.
- Analytics & Data Storytelling ProcessFramework — How this mechanism is run, step by step, as the literature describes it.
- Analytics & Data Storytelling Process — decision rulesChecklist — 5 checkpoints
- Analytics & Data Storytelling ProcessCase study — The passages name the story elements but give no full case, so this uses their own villain and hero examples, with figures left as placeholders.
- Treat storytelling as part of the analysis: the same finding produces different financial results depending on how well it is communicated.
- Open with the business question and the headline finding, then support it with one clear visual per claim.
- Always translate the relationship into money or risk, since that is the language that moves stakeholders to act.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Data Story Brief (one page per stakeholder presentation)” tool. Included when you buy this guide.
The rest of this section
the full written section · 4 how-to steps · 2 pitfalls to watch for · 3 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section shows how to turn engagement survey scores and net promoter scores into a usable predictor in Excel. It also shows where the signal stops being reliable.
Employee Engagement
The degree of emotional commitment, enthusiasm, and discretionary effort employees invest in their work and organization, measured through engagement surveys and net promoter scores.
Why it matters. Engagement feeds four downstream outcomes (performance, attrition, safety, financials), so a badly measured score contaminates every model built on it.
Myth
A rising company-wide engagement score proves that engagement programs are working and will lift performance.
Reality
Engagement is a correlate that varies mostly at the team and manager level, and an average hides the units where risk concentrates. Test the link with lagged, unit-level data before you claim any effect on outcomes.
- Employee Engagement — decision rulesChecklist — 5 checkpoints
- Model engagement at team level with a lag, because the company average hides where the effect lives.
- One engagement index can serve four outcome models, so validate its reliability once, carefully.
- A correlation between engagement and results does not show direction; check timing before acting.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Engagement-to-Outcome Analysis Brief” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 1 tool for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section covers how to compute market-ratio, compa-ratio, and pay-spread in Excel and read them as design levers. You will see what they can and cannot tell you about retention and performance.
Compensation Competitiveness
How an employee's pay compares to the external market and internal salary ranges, expressed through market-ratio, compa-ratio, and pay-spread metrics; a key design lever affecting retention and performance.
Why it matters. Pay is the one driver you can change directly, so a misread ratio leads to spending money where it does not retain anyone or to missing the people it would.
Myth
Paying everyone at or above the market median is the way to cut flight risk and raise performance.
Reality
Pay matters unevenly: being underpaid relative to market bites hardest for high performers and critical roles, while across-the-board increases mostly add cost. Target the gap where it intersects with performance and scarcity.
- Compensation CompetitivenessFramework — How this mechanism is run, step by step, as the literature describes it.
- Compensation Competitiveness — decision rulesChecklist — 5 checkpoints
- Compensation CompetitivenessCase study — The source supplies the outcome side of this analysis, not a full pay dataset, so the numbers below come from its depletion-ratio example and the rest is a method sketch.
- Compensation Competitiveness Diagnostic SheetTemplate
- Prioritize pay corrections for high performers below 0.90 market-ratio, not for everyone.
- Compa-ratio measures position in your range, and market-ratio measures position against competitors; you need both.
- Check pay compression within job families, since it quietly pushes out your experienced people.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Compensation Competitiveness Diagnostic Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section explains how to measure learning investment by quality and application, not just hours or spend. It then links those measures to performance and attrition in a testable way.
Training & Development Investment
The provision, quality, and perceived effectiveness of learning and development opportunities offered to employees, including training satisfaction, knowledge gained, and on-the-job application.
Why it matters. If you count only course completions you will either defund programs that work or keep funding ones that change nothing.
Myth
More training hours or higher training spend per employee means better performance and lower attrition.
Reality
Value comes from relevance and on-the-job application, so a satisfied trainee who never uses the skill produces no return. Measure transfer, not attendance.
- Training & Development InvestmentFramework — How this mechanism is run, step by step, as the literature describes it.
- Training & Development Investment — decision rulesChecklist — 5 checkpoints
- Training & Development InvestmentCase study — The source frames the shift this way: the descriptive question 'How many hours of training did our Sales employees clock last year?' becomes the predictive question 'What is the impact of the training programme on Sales?'.
- Training Investment & Effectiveness ScorecardTemplate
- Track application on the job, because satisfaction and hours do not predict results.
- Compare trained employees against matched peers to avoid crediting training for pre-existing talent.
- Training that builds visible career paths can also reduce attrition, so test both outcomes.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Training Investment & Effectiveness Scorecard” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section shows how to quantify workforce diversity with Simpson's Diversity Index in Excel and pair it with inclusion measures. You will learn how to test links to attrition and financial results.
Diversity & Inclusion
The composition of the workforce across ethnicity, gender, and other traits (quantified via Simpson's Diversity Index) combined with inclusive practices that give employees equal access to opportunities.
Why it matters. Treating a representation count as proof of inclusion lets turnover among minority groups go unseen and weakens any financial case you build.
Myth
A high diversity index means the organization is inclusive and will therefore outperform financially.
Reality
Composition and inclusion are separate: a diverse headcount can still have unequal access, promotion, and exit rates. Financial benefits show up only where inclusive practices exist, so track both parts.
- Diversity & InclusionFramework — How this mechanism is run, step by step, as the literature describes it.
- Business Financial OutcomesCase study — The source passages give the McKinsey 'Diversity Matters' study as the model case for linking an HR state to EBIT.
- Diversity & Inclusion Tracking Sheet (one row per unit per period)Template
- Report diversity (composition) and inclusion (access and treatment) as separate measures.
- Check attrition by group inside each unit, since an average rate conceals unequal exits.
- Be cautious with financial claims: observed links are correlational and depend on context.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “Diversity & Inclusion Tracking Sheet (one row per unit per period)” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 3 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
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- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
This section explains how to read degree, betweenness, closeness, and eigenvector centrality from collaboration data and what each says about an employee. It then ties them to performance and flight risk.
Organizational Network Position
An employee's structural position in the organizational social network, quantified through centrality metrics (degree, betweenness, closeness, eigenvector) and network reach, immersion, and diversity.
Why it matters. Network position reveals hidden brokers and isolates that org charts and surveys miss, and losing a critical broker costs far more than losing a peer.
Myth
The most connected people, the ones with the highest degree centrality, are the most influential and valuable.
Reality
Different metrics capture different roles: betweenness spots people bridging otherwise separate groups, and eigenvector spots those linked to other well-connected people. Raw connection counts mostly reward volume, such as email traffic.
- Organizational Network PositionFramework — How this mechanism is run, step by step, as the literature describes it.
- Organizational Network Position — decision rulesChecklist — 5 checkpoints
- Organizational Network PositionCase study — The source's own ONA design gives the template; the excerpts contain no numeric results, so none are invented here.
- ONA Position Analysis SheetTemplate
- Choose the centrality metric to match the role you are looking for, not the easiest to compute.
- High betweenness plus high flight risk marks the most expensive potential departures.
- Treat network data as a structural signal and combine it with performance data before drawing conclusions.
The deep drill-down: 8 operational steps, a worked example from the source, 5 decision rules, 5 failure modes, and the “ONA Position Analysis Sheet” tool. Included when you buy this guide.
The rest of this section
the full written section · 3 how-to steps · 2 pitfalls to watch for · 4 tools for this section. Included when you buy this guide.
Grounded in: Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel
Movement III · The run-it-now depth
The Playbook
Practical tools and examples from this guide.
Frameworks
Analytics & Data Storytelling Process
How this mechanism is run, step by step, as the literature describes it.
- 1Start from the business problem, not the chart. The book's flow for any HR analytic runs from defining the business problem to telling the story. Write the problem in one sentence before touching the data (for example, high staff turnover, absenteeism, performance issues). That sentence becomes your villain in Act 1.
- 2Finish the analysis before you build the story. Step 5 (Tell the Story) comes after the analysis. Use correlation to establish whether a relationship exists, and regression to establish which variables have the most impact on the dependent variable. Your story carries only those findings.
- 3Add qualitative evidence to the numbers. Qualitative analysis (opinions, attitudes, life experiences) contextualizes quantitative results. Pull focus-group quotes or comments that bring the statistical finding to life, because a quote adds color and depth that a coefficient does not.
- 4Profile the audience before you draft. Classify them as Neutral, Critic, Uninformed, Subject-Matter-Expert or Top Management. Decide what you want them to know or do, and set the depth and length from that.
- 5Assemble the three elements deliberately: data, visuals, narrative. Narrative plus data explains context, source, relevance, what you did and why it matters. Visuals plus data reveal trends and outliers hidden in table rows and columns. Narrative plus visuals engage. All three together drive change.
- 6Structure the narrative in three acts. Act 1, The Setup (Why should I care?): give background and context, and name the villain (the problem) and the hero (the solution, such as an incentive or training programme). Act 2, The Confrontation (How will your idea make my life better?). Act 3, The Resolution (What action do I need to take?).
- 7Build each visual in Excel to show one insight that the table hides. Place it in the act where it supports the question that act answers.
- 8Close with a specific recommendation and ask. The point of the story is to communicate insights and recommendations to stakeholders so they act, so end Act 3 on the action you need them to take.
Business Financial Outcomes
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Compensation Competitiveness
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Diversity & Inclusion
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Employee Attrition & Absenteeism
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Employee Demographics & Context
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Employee Engagement
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Employee & Sales Performance
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Employee Sentiment
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Employee Flight Risk
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Organizational Network Position
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Personality Traits
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Workplace Safety Incidents
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Training & Development Investment
How this mechanism is run, step by step, as the literature describes it.
◆ The full 8-step framework — included with this guide purchase
Checklists
Analytics & Data Storytelling Process — decision rules
- If the audience is Top Management, then keep it concise: lead with the problem and the ask, and move detail to an appendix.
- If the audience is Critics, then identify why they disagree with your proposal and open from a common ground before presenting the data.
- If the audience is Uninformed, then decide how much they already know and give only the background they need for Act 1.
- If the audience is Subject-Matter Experts, then skip what they know and give them something new they are uninformed about.
- If a chart or table adds no insight beyond the narrative, then cut it. If a finding has no narrative context (source, relevance, why it matters), then add that context before you present it, because different people interpret the same data differently.
Business Financial Outcomes — decision rules
◆ All 5 checkpoints — included with this guide purchase
Compensation Competitiveness — decision rules
◆ All 5 checkpoints — included with this guide purchase
Diversity & Inclusion — decision rules
◆ All 5 checkpoints — included with this guide purchase
Employee Attrition & Absenteeism — decision rules
◆ All 5 checkpoints — included with this guide purchase
Employee Demographics & Context — decision rules
◆ All 5 checkpoints — included with this guide purchase
Employee Engagement — decision rules
◆ All 5 checkpoints — included with this guide purchase
Employee & Sales Performance — decision rules
◆ All 5 checkpoints — included with this guide purchase
Employee Sentiment — decision rules
◆ All 6 checkpoints — included with this guide purchase
Employee Flight Risk — decision rules
◆ All 5 checkpoints — included with this guide purchase
Organizational Network Position — decision rules
◆ All 5 checkpoints — included with this guide purchase
Personality Traits — decision rules
◆ All 5 checkpoints — included with this guide purchase
Workplace Safety Incidents — decision rules
◆ All 5 checkpoints — included with this guide purchase
Training & Development Investment — decision rules
◆ All 5 checkpoints — included with this guide purchase
Case studies — including what didn't work
Analytics & Data Storytelling Process
The passages name the story elements but give no full case, so this uses their own villain and hero examples, with figures left as placeholders. Problem: high staff turnover (the villain). Analysis: correlation shows which factors relate to leaving, and regression ranks which factors have the most impact. Audience: Top Management, who "don't have patience", so the story stays concise. Act 1 (Why should I care?): state the turnover problem and its context in two or three lines. Act 2 (How will your idea make my life better?): introduce the hero, an incentive or training programme, show one Excel chart of the top-ranked driver, and add a focus-group quote to give the number a human voice. Act 3 (What action do I need to take?): ask for approval of the programme, with the ask stated in the final slide's headline. The sales-vacancy formula in the source, (Annual Sales Quota / 365 days) x 47 average time-to-fill, shows how to convert a people problem into a business-impact figure that executives respond to.
Business Financial Outcomes
The source passages give the McKinsey 'Diversity Matters' study as the model case for linking an HR state to EBIT. It covered 366 public companies across Canada, Latin America, the UK, and the US. In the US, each 10% increase in racial and ethnic diversity on the senior-executive team corresponded to a 0.8% rise in EBIT. In the UK, each 10% increase in gender diversity corresponded to a 3.5% rise. To replicate the approach in your own firm, convert ethnic and gender diversity into index values for each business unit. Then regress unit EBIT on both indices using Excel's Analysis ToolPak, which the book's chapter 18.2 does as 'Predict Ethnic & Gender Diversity's Impact On EBIT'. Read each coefficient as the EBIT change per one-unit index change, then compare it with the 0.8% and 3.5% benchmarks. Share the draft with Finance to confirm EBIT definitions, and with domain experts to check for non-diversity explanations. Present the result as association, since the passages describe correlation and prediction, not proven cause.
◆ What happened, and the outcome — included with this guide purchase
Compensation Competitiveness
The source supplies the outcome side of this analysis, not a full pay dataset, so the numbers below come from its depletion-ratio example and the rest is a method sketch. A company with 1,000 employees loses 100 top talents in the prior year. Depletion Ratio = 100/1000 = 0.10. The source says a higher ratio predicts worse profitability, because the company loses its best leaders and innovators. To test whether pay position contributes, list the 100 leavers and the retained top talents, then attach each person's compa-ratio and market-ratio. Correlate each ratio with the leave/stay flag, then add tenure and performance in a regression. If leavers cluster at low pay ratios, the source's reading applies: lack of salary competitiveness behind rising voluntary turnover. If they do not, look at the other causes the source names (leadership credibility, retention practices, a better job market) before touching pay budgets.
◆ What happened, and the outcome — included with this guide purchase
Diversity & Inclusion
The source's real case is Johnson v. Transportation Agency (1987). In 1978 the Santa Clara County Transportation Agency adopted a plan for hiring and promoting minorities and women. Its aim was measurable annual improvement in recruitment and promotion where they were underrepresented, and in the long term a workforce that reflects the proportion of women and minorities in the area's labor force. When a road dispatcher position opened, no dispatcher position was held by a woman. The Agency promoted Diane Joyce over a male employee, and both were rated well qualified. The male employee sued. The Court held that the Agency had considered her sex as one factor, in a moderate, flexible, case-by-case approach to gradual improvement in representation. Applied as an analytics routine: measure representation by position group, flag groups with zero or very low representation (the dispatcher group is the pattern), set a measurable annual target, and treat the trait as one factor among rated qualifications. The case supports that design. It is not a licence for quotas or for overriding qualifications.
◆ What happened, and the outcome — included with this guide purchase
Employee Attrition & Absenteeism
The book's own attrition example predicts a company's average employee attrition rate from four inputs: unemployment rate 3%, GDP growth 2%, Glassdoor public sentiment rating 5, and engagement score 7. The multiple-regression model returns a predicted average attrition rate of 8%. To reproduce the logic, build a table with one row per company (or business unit and period). The outcome column is attrition rate. The four predictor columns are unemployment, GDP growth, Glassdoor sentiment rating, and engagement score. Run Excel's regression tool, then read each coefficient to see which input moves attrition most. Plug the four values for a given company into the fitted equation to get its predicted rate; the book's inputs yield 8%. Compare the prediction to the actual rate. The passages do not give the coefficients, so use your own regression output. A large gap between predicted and actual flags a company or unit that the sentiment and engagement scores do not explain.
◆ What happened, and the outcome — included with this guide purchase
Employee Demographics & Context
The source's own descriptive-to-predictive pair is the template. Descriptive: 'What is John's marital status, salary market-ratio, performance rating, traveling time to office?' Predictive: 'What variables affect John's tenure with the company?' To operationalize it, build one row per employee with tenure as the outcome and marital status, market-ratio, performance rating and commute time as inputs. The source supplies no dataset or results, so none are invented here. Marital status is a categorical input, so it is coded as in the source's 2-category regression example. Commute time and market-ratio enter as numeric inputs. Run the correlation matrix to see which inputs move with tenure, then multiple regression to see which carries the most impact. For a stay/leave version, such as 'Which Sales employee is likely to leave next quarter?', swap in logistic regression. The result is a variable ranking you can present as a story, not just a list of John's attributes.
◆ What happened, and the outcome — included with this guide purchase
Employee Engagement
Best Buy is the source's headline case: it can predict that a 0.1% increase in employee engagement results in a $100,000 increase in a store's annual income. To reproduce the logic in Excel, build one row per store with engagement score and annual income, then run a correlation and a regression of income on engagement. The regression coefficient is your 'dollars per engagement point' figure, the same form as Best Buy's statement. The source's second model shows how to add controls. A company's average employee attrition rate is predicted to be 8% when unemployment is 3%, GDP growth is 2%, Glassdoor public sentiment rating is 5, and engagement score is 7. Here engagement is one input among external and sentiment variables, so its coefficient is not credited with effects that belong to the economy. Present the result to executives as a one-line dollar claim with the hypothesis and data sources behind it. If you extrapolate linearly (say 0.3 points → $300,000), label it an assumption, because the source gives only the 0.1% figure.
◆ What happened, and the outcome — included with this guide purchase
Employee & Sales Performance
The source's HiPo case predicts a performance rating from three drivers. The Excel model is built from per-employee rows: Social Network Score, Social Network Diversity Index, and Competency Score, with the performance rating as the outcome. For an employee with a Network Score of 16, a Diversity Index of 3, and a Competency Score of 8, the regression predicts a rating of 9, which flags them as a high-potential. The passages do not give the coefficients, so you derive them from your own data. A parallel result concerns sales: VoloMetrix found that a salesperson's network size inside the company was a more important leading indicator of sales than time spent with customers. That is why 17.10 regresses sales on network metrics instead of on activity time alone. For the executive story, translate the output into money, as Best Buy does with engagement: 0.1% more engagement equals $100,000 more annual store income. Sales, rating, and customer service each get their own model, so a result is never reported as a vague "performance" effect.
◆ What happened, and the outcome — included with this guide purchase
Employee Sentiment
The source's regression example predicts a company's average employee attrition rate from sentiment and context. Inputs: unemployment rate 3%, GDP growth 2%, Glassdoor public sentiment rating 5, engagement score 7. Predicted output: average attrition rate 8%. To build it, score each company's Glassdoor reviews and take the rating. Add the macro variables and engagement score to a sheet with actual attrition per company. Run correlation first (Glassdoor rating vs attrition), then multiple regression in Analysis ToolPak. Plug in the four input values to get the 8% prediction. The sentiment variable is only one input, so the model shows its contribution beside the economic controls instead of claiming it alone drives attrition.
◆ What happened, and the outcome — included with this guide purchase
Employee Flight Risk
The passages give no resignation data or coefficients, so this walk-through is illustrative. It reuses their ONA categories and their rule that talented peripherals are flight risks. Take three employees in one team. A is a central node, rated high performing, paid at market. B is a peripheral, rated high performing, paid below market. C is a peripheral, rated average, paid at market. After your logistic regression runs, B should receive the highest resignation probability because three hypothesized drivers stack: low pay vs. market, high performance, and peripheral position. The source says the combination makes a talented peripheral a risk to the organization. A's centrality should lower the score even with high performance. C is peripheral but not talented, so the organizational loss is smaller. Rank by probability, then check whether B's pay gap and isolation are fixable. Possible actions are a market adjustment (market-ratio) and connecting B to groups (ONA intervention). A Nedbank talent analyst reports running a first Predictive Employee Flight Risk model within a week using this method, so a first pass in Excel is feasible.
◆ What happened, and the outcome — included with this guide purchase
Organizational Network Position
The source's own ONA design gives the template; the excerpts contain no numeric results, so none are invented here. Business problem: new Sales hires are leaving (the source's phrasing is 'one-third of our new hires in Sales leave within 6 months, making it tough for us to achieve our sales targets'). Step one is to confirm with the sponsor that this blocks a KPI. Run an ONA survey of the Sales group, load the edges into NodeXL, and export degree, betweenness, closeness and eigenvector values per person. In Excel, add a 0/1 'left within 6 months' column and run correlations (the book's 17.8 'Predict employee churn with ONA graph metrics'), then a logistic regression on the same metrics (17.9). For a sales-output question, regress each employee's sales on the same network variables (17.10). For a performance question, regress the rating on Social Network Diversity Index, Social Network Size and Skillsets (18.3). Present the NodeXL graph with leavers highlighted, and recommend an intervention from the findings.
◆ What happened, and the outcome — included with this guide purchase
Personality Traits
Xerox staffed call centers by hiring applicants with relevant call-center experience. An analytics algorithm showed that experience does not matter for top performers. Personality did: creative people usually stay at least six months, while inquisitive people usually do not. The ideal worker also lives near the job, has reliable transportation, and uses one or more social networks but not more than four. That worker tends not to be overly inquisitive or empathetic, but is creative. Applicants now take a 30-minute test that screens personality and runs job scenarios, then receive a red, yellow, or green score. Xerox mostly hires greens and accepts some yellows it can train. After a half-year trial that cut attrition by 20 percent, Xerox handed all call-center hiring to the software. The lesson: the trait that predicts retention (creativity) and the one that hurts it (inquisitiveness) are not what intuition suggests, so you measure them rather than assume.
◆ What happened, and the outcome — included with this guide purchase
Workplace Safety Incidents
A safety team has one year of incident records and wants to know where to act. First they tabulate by tenure and age, following the AIHR analysis, which found 52% of road traffic accidents involved drivers/riders with 5 years of service and below and a concentration in the 31–35 age band. That points to short-tenure drivers as the first group to examine. Next they cross incidents by age group and supervisor communication score, the same view IBM Kenexa Talent Insights offers, to see whether weak supervisor communication sits behind the age pattern. They then run multiple regression with recordable case frequency as Y and engagement, tenure and communication score as Xs, and write the prediction as intercept plus coefficient-times-variable terms. To size the engagement lever for leadership, they quote Shell: a 1% engagement increase produced a 4% drop in recordable case frequency, and MolsonCoors found engaged employees five times less likely to have an incident. They do not apply Shell's 4% to their own site until their own regression produces a comparable coefficient. Finally, a logistic model scores each employee's probability of an incident, where values near 1 mean 'probably incident'.
◆ What happened, and the outcome — included with this guide purchase
Training & Development Investment
The source frames the shift this way: the descriptive question 'How many hours of training did our Sales employees clock last year?' becomes the predictive question 'What is the impact of the training programme on Sales?'. Start with the descriptive layer using the L&D metrics. The numbers below are illustrative, not from the source. Suppose Sales has 50 permanent FTE and logged 2,000 training hours, so L&D Hours per FTE = 2,000 / 50 = 40. Suppose its L&D cost is $100,000, so L&D Investment per FTE = $2,000. That describes provision but says nothing about effect. For the predictive layer, build a table with one row per salesperson: training hours, a training satisfaction score, a knowledge-gain score, an application rating, and sales revenue. Run a multiple regression in Excel with revenue as the output and the training variables as inputs. The source describes this method for training's impact on sales revenue and on customer service. If the coefficient for training hours is meaningful and the application variable carries more weight than satisfaction, you have evidence that the on-the-job application component, not the liking of the course, drives results. You then put a dollar value on the revenue difference and take it to the ROI and EPS step.
◆ What happened, and the outcome — included with this guide purchase
Templates
Data Story Brief (one page per stakeholder presentation)
HR-to-Business-Outcome Hypothesis Sheet
◆ The fillable template — included with this guide purchase
Compensation Competitiveness Diagnostic Sheet
◆ The fillable template — included with this guide purchase
Diversity & Inclusion Tracking Sheet (one row per unit per period)
◆ The fillable template — included with this guide purchase
Attrition & Absenteeism Prediction Setup Sheet
◆ The fillable template — included with this guide purchase
Demographic Predictor Setup Sheet
◆ The fillable template — included with this guide purchase
Engagement-to-Outcome Analysis Brief
◆ The fillable template — included with this guide purchase
Performance Driver Model Sheet
◆ The fillable template — included with this guide purchase
Sentiment Scoring & QA Sheet
◆ The fillable template — included with this guide purchase
Flight Risk Scoring Sheet (one row per employee)
◆ The fillable template — included with this guide purchase
ONA Position Analysis Sheet
◆ The fillable template — included with this guide purchase
Personality-to-Outcome Hypothesis & Scoring Sheet
◆ The fillable template — included with this guide purchase
Workplace Safety Incident Prediction Setup Sheet
◆ The fillable template — included with this guide purchase
Training Investment & Effectiveness Scorecard
◆ The fillable template — included with this guide purchase
Items marked Paid are included when you buy this guide.
Movement IV
Reflect
Consider the book's evidence, limitations and how it compares with other sources.
How good is it — where the book stands against the field, what it leaves open, and when to trust it.
- — Its positioning, its critique, its blind spots
- — When to apply it — and when not
- — The evidence behind the advice
Book profile · in the corpus
This book’s model, against the corpus
13 of 14 constructs align with the field · 1 the book adds · 5 where it diverges · the field spans 45 constructs across 35 books
Shared with the corpus — corroborated by other sources
This book's own emphasis — where it's the authority
Where it diverges — the book and the field pull apart
The corpus adds — from 34 other sources this book doesn't cover
The full field guide folds in ideas this book doesn’t reach — drawn from 34 further sources and cited in the full model.
This book’s place in the corpus
Why the corpus guide, not just this book
The book builds on the people-analytics tradition of predicting engagement, attrition and performance from HR data, and is the authority on concrete operationalizations (compa-ratio, Simpson's index, centrality metrics, text sentiment) and the ARHAT storytelling process. The reconciled field-guide still adds what the book largely omits: data governance and ethics, statistical rigor and validation, strategic alignment, ROI measurement, leadership, culture, and the recruitment and quality-of-hire side.
This guide stands on the shoulders of this book and 34 other sources — every claim cited, the disagreements named.
Read it closely
The book, examined
Not a summary — a close analytical reading: how the book is built, what it leaves open, and where it falls short.
How it’s built — the argument in order
- 01Premise: predictive HR analytics made accessible through Excel and free tools — Argues that HR staff can do predictive analytics, text mining and network analysis with software they already know (Excel plus add-ins such as NodeXL, Azure Machine Learning, and word-cloud tools), without R or SPSS. Step-by-step screenshots and a no-prior-knowledge stance lower the barrier.
- 02ARHAT framework, step 1 – Ask: define the business problem, manage stakeholders, select projects — Turns ambiguous requests into a clear business question. Uses Power-Interest and Action Priority matrices to decide whom to involve and which projects to pursue. The takeaways say this matters more to success than statistical skill.
- 03ARHAT steps 2–3 – Review literature and form hypotheses; HR metrics and case studies — Grounds each analysis in published research and real cases (Best Buy, Nielsen, Xerox, HP, Hilton, JetBlue). Supplies dozens of HR metrics, so the reader can frame testable hypotheses about engagement, pay, training, diversity, personality and flight risk.
- 04ARHAT step 4 – Analyze: statistical foundations in Excel — Teaches the core methods and when each applies: probability/decision trees, correlation, multiple regression and logistic regression. Stresses that correlation shows relationships, not causation, while regression helps infer which variables most affect an outcome.
- 05Applied predictive use cases — Walks through models for attrition and absenteeism, employee flight risk, performance, engagement's effect on sales and customer outcomes, diversity's effect on EBIT, and workplace accidents. Each follows the earlier method steps.
- 06Text mining and sentiment analysis — Shows how to parse unstructured text (reviews, surveys, social posts) into words using a Word VBA macro or a free online tool. The words are then charted in Excel or turned into a word cloud, and sentiment scoring is layered on the cloud.
- 07Organizational Network Analysis — Maps employees' social networks and converts network position into centrality metrics. The book says these metrics predict churn, performance and high-potential status.
- 08ARHAT step 5 – Tell the story — Argues that accurate analytics fail unless translated into an engaging narrative. Uses a three-act structure: Act 1 sets up why the audience should care, with villains as the problems, heroes as the solutions and victims as those harmed. Data is the supporting character, people come first, numbers are humanised ("two out of three are engaged"), and charts should not stand alone.
What it leaves unsolved
How can HR move from predictive correlations to genuinely causal claims (e.g., does engagement cause sales, does diversity cause higher EBIT)?
The book states that correlation is not causation and that regression only infers which variables matter most. Its headline use cases invite causal reading, and the material does not show how to establish direction or rule out confounders with Excel tools.
Once a flight-risk or accident model identifies at-risk employees, which interventions actually work, and how is their effect measured?
The book covers prediction and the story that persuades stakeholders. The material gives no evidence on testing whether the 'hero' solutions (incentives, training) change outcomes.
How reliable and valid are the models when built on small, messy HR datasets in Excel?
Reviews praise ease of use and one reader built a model in a week. The excerpts say nothing about sample-size limits, overfitting, validation or model decay, so how far the methods can be trusted is left open.
What are the privacy, consent and ethical limits of mining employee text and mapping social networks?
Sentiment scoring and network mapping are presented as powerful techniques. The material gives no discussion of employee consent, anonymity or the risk of acting on individual-level predictions.
How accurate is lexicon-style sentiment scoring on real workplace language (context, sarcasm, negation, domain jargon)?
The book shows how to score sentiment and add it to a word cloud. The excerpts do not address the accuracy limits of simple tools.
At what scale or complexity does Excel stop being adequate, and when should HR move to R, Python or enterprise tools?
The book positions Excel as an alternative to R and SPSS and reviewers mention 'pilot mode or at scale'. It does not show where the practical ceiling lies.
Where it falls short — a fair critique
Methodological caveats are thin in what is visible. Correlation versus causation is flagged, but the material gives no treatment of validation, overfitting, multicollinearity, sample size, bias in the training data, or fairness of predictions about people.
Ethics, privacy and governance are absent from the described scope. Text mining of employee comments, predicting who will leave, and mapping who talks to whom raise consent and misuse issues that a practitioner guide should address.
Case-study framing such as engagement's impact on sales or diversity's impact on EBIT uses causal language, while the book itself says correlation does not show causation. The conclusions drawn from these cases may exceed what the methods can support.
The 'only book' claim and the claim that stakeholder management matters more than statistical skill are asserted rather than demonstrated. The supporting evidence in the material is mostly testimonials, which show satisfaction rather than better business outcomes.
The storytelling advice invites distortion. Casting problems as villains, projects as heroes and employees as victims, and recasting figures (a 70% engagement score becomes 'two out of three'), makes data more relatable but can blur precision and nudge the narrative ahead of the evidence. The book calls data a 'supporting character', which risks subordinating findings to persuasion.
Tool choices carry limits that the material does not acknowledge. Excel's built-in regression is weak for logistic models, VBA macros and free web tools raise security and data-protection concerns for sensitive HR data, and simple word-list sentiment scoring misses context.
Network analysis is promoted as predicting churn, performance and high-potential status. The material does not explain how network data is collected (surveys, email metadata), how reliable it is, or how well centrality predicts outcomes beyond the cited examples.
Before you apply it
Using it well
Where the method fits, who it’s for, and the honest case for and against — so you apply it where it works.
Is this book for you?
For you if
- You are an HR professional or analyst who already uses Excel and wants to start predictive analytics
- You want step-by-step, screenshot-driven instructions rather than programming
- You need to run a pilot or first project quickly without buying SPSS or learning R
- You must explain analytical results to non-technical executives and want a storytelling structure
- You want ideas for HR metrics and use cases (attrition, performance, safety, engagement-to-sales)
Skip it if
- You already work fluently in R or Python and need advanced modeling, ML, or NLP techniques
- You need to scale analytics across enterprise systems or build automated pipelines
- You want a rigorous treatment of causal inference, statistical theory, or ethics and privacy
- You want a theoretical or academic discussion rather than a practical how-to
Need first
- Working familiarity with Excel (pivot tables, lookups, charts) and willingness to enable the Analysis ToolPak and free add-ins
- Access to HR data such as engagement, attrition, performance, and demographics, with permission to use it
- A concrete business problem and at least one stakeholder sponsor
- Basic comfort with ideas like averages, correlation, and regression (the book explains these but they help)
When it applies — and when it doesn’t
- Running a first attrition or flight-risk model on a few hundred to a few thousand employee records with logistic regression in Excel — This is the book's core use case; a reviewer reports running a first flight-risk model within a week using its steps.
- Mining open-text survey comments or reviews into word clouds and sentiment scores with free tools and a VBA macro — The book gives a free-tool workflow (Word VBA parsing, Excel charts, Pro Word Cloud) that needs no coding.
- Mapping who-talks-to-whom networks with NodeXL to find central, high-potential, or at-risk employees — Centrality metrics are taught as measurable predictors of churn, performance and high-potential status.
- Deciding which analytics project to pursue and getting stakeholder buy-in before touching data — Power-Interest and Action Priority matrices and the ARHAT framework are presented as mattering more than statistical skill.
- Presenting findings to executives as a narrative with villain, hero and people-first framing — The storytelling section stresses that accurate analytics fail unless they become an engaging story.
- Claiming that engagement or diversity causes sales or EBIT gains based on correlation or regression output — The book itself says correlation is not causation; regression shows association and relative impact, not proof.
- Using personality, demographic, or network data to score individuals for flight risk or promotion — The excerpts do not address privacy, consent, bias or legal risk, so you must add those checks yourself.
- Generalizing the case-study findings (Best Buy, Nielsen, Xerox, HP, Hilton, JetBlue) to your own company — These are other firms' contexts; treat them as hypotheses to test on your own data.
- Teams with no access to clean HR data, or without a defined business question — The ARHAT framework starts with asking the right question; the techniques don't help without data and a problem.
- Running analyses on very large, messy, or streaming datasets across many systems — Excel and add-ins suit modest, tidy data; scale and automation need heavier tools.
- Building production-grade machine-learning pipelines with validation, deployment and monitoring — The book is a beginner-to-intermediate, do-it-yourself guide to Excel methods, not an ML engineering text.
- Making high-stakes individual decisions (firing, pay, promotion) from model output alone — Simple Excel models give probabilities and are not validated enough to replace judgment and due process.
The honest case
Strongest case for
- Excel is already on nearly every HR desk, so removing the software and coding barrier lets far more practitioners begin and lowers fear of statistics
- Teaching a full flow from problem definition through analysis to storytelling addresses why many analytics projects fail: wrong problem, no stakeholder buy-in, no narrative
- Core methods (decision trees, correlation, multiple and logistic regression) cover many real HR questions, and reviewers report quick first models in practice
- Combining structured data, text mining, and network analysis gives a fuller view of people, since sentiment and relationships often predict outcomes that surveys alone miss
- Case studies and a large metric library link HR measures to business outcomes, helping HR earn credibility with finance and executives
Strongest objection
- Excel-based regression on small, imperfect HR samples risks overfitting, weak validation, and false confidence in predictions
- Correlation and regression results are easily misread as causal, especially when told as a persuasive story with villains and heroes, which can overstate certainty
- Scoring individuals on flight risk, personality, and network position raises privacy, fairness, and discrimination concerns the framework may not adequately address
- Manual, add-in-based workflows are hard to reproduce, audit, or scale, so teams may hit a ceiling and need R or Python anyway
- Much of the endorsement in the material comes from promotional praise, and a tool-first approach may mislead HR into thinking analytics skill is easy to acquire
The model's constructs are drawn from the source element(s); load-bearing constructs are corroborated across the shelf, emerging ones are flagged.
Ideas covered by the source notes
- Employee Engagement
- Compensation Competitiveness
- Training & Development Investment
- Diversity & Inclusion
- Organizational Network Position
- Employee Demographics & Context
Movement V
Measure
Use available assessments to reflect on what you have learned.
A way to gauge yourself against the book's model, and the instruments it gives you.
- — A self-check built from the book
- — Instruments and what you'd measure next
Learning curriculum
After this book, you can…
The book's learning objectives, classified by Bloom's taxonomy and ordered so each builds on the ones before it.
- explainAfter this book you can explain why predictive HR analytics, text mining, and network analysis can be run in Excel and free add-ins, and name which tool and technique fits which HR question.Check: Short written task: given five HR questions (e.g., who will leave, what employees say, who influences whom), match each to a technique and a tool and justify the choice.
- applyAfter this book you can apply the ARHAT framework (Ask, Review literature, Hypothesis, Analyze, Tell story) to turn an ambiguous HR problem into a structured analytics project plan.Check: Produce a one-page ARHAT project plan for a given scenario (e.g., rising attrition in sales), with an assessor checking each stage for completeness and coherence.
- computeAfter this book you can prepare HR data in Excel by using existing data first, handling missing values and outliers, and computing HR metrics such as market-ratio, compa-ratio, and Simpson's Diversity Index.Check: Given a raw employee dataset, clean it, document missing-data and outlier decisions, and compute compa-ratio, market-ratio, and Simpson's Diversity Index.
- parse and visualizeAfter this book you can mine unstructured text (reviews, survey comments, social posts) by parsing it into word frequencies and visualizing results as charts and word clouds.Check: Take a set of Glassdoor-style comments, parse them with a macro or free tool, and produce a frequency chart and word cloud highlighting key themes.
- constructAfter this book you can use decision (probability) trees and correlation analysis in Excel to explore relationships between HR variables, and explain why correlation does not imply causation.Check: Build a decision tree and correlation matrix on an attrition dataset, then write an interpretation that distinguishes association from causation.
- analyzeAfter this book you can map employee social networks using tools such as NodeXL and calculate and interpret centrality metrics (degree, betweenness, closeness) to relate network position to churn, performance, and high-potential status.Check: From a sample relationship dataset, generate a network graph, compute centrality metrics, identify key connectors, and hypothesize implications for retention and performance.
- interpretAfter this book you can run multiple regression in Excel and interpret Significance F, P-values, and coefficients to determine which drivers significantly affect outcomes such as performance, sales, EBIT, or safety incidents.Check: Run a regression (e.g., engagement and diversity on sales or EBIT) and write up which variables are significant at p<0.05 and what that implies for action.
- score and interpretAfter this book you can score text for sentiment polarity and incorporate sentiment into word clouds and analyses, then interpret what employee and candidate sentiment reveals.Check: Classify comments as positive/negative/neutral, build a sentiment-coloured word cloud, and write findings on the main drivers of negative sentiment.
- formulateAfter this book you can formulate clear, testable 'if X is done, Y will happen' hypotheses by reviewing existing literature and other companies' case studies (Best Buy, Nielsen, Xerox, HP, Hilton, JetBlue).Check: Write three testable hypotheses linking drivers (engagement, pay, training, demographics) to outcomes, each citing a literature or case-study source.
- buildAfter this book you can build a logistic regression model in Excel to estimate employee flight risk and attrition probability, and identify the drivers (e.g., low pay vs. market, high performance, tenure, commute).Check: Using a supplied dataset, build and validate a logistic model, produce flight-risk probabilities per employee, and report significant predictors.
- evaluateAfter this book you can evaluate the validity, limitations, and ethical/privacy implications of an HR predictive model before acting on it, judging success by impact rather than output volume.Check: Critique a sample model report for significance, data quality, bias, and privacy compliance, and recommend whether and how to act on it.
- createAfter this book you can craft a data story using data, visuals, and narrative (setup, conflict, resolution) that communicates analytic findings to executives and drives organizational action.Check: Produce a short presentation of an analytics finding (e.g., engagement's impact on sales) using Excel visuals and a three-act narrative with a clear call to action; rate against a rubric for clarity, audience relevance, and persuasiveness.
- prioritizeAfter this book you can select and prioritize analytics projects and manage stakeholders using Power-Interest and Action Priority matrices, ensuring a sponsor-backed business problem and privacy/regulatory compliance.Check: Given a list of candidate projects and stakeholders, plot them on both matrices, choose which to pursue, and justify the choice including compliance and privacy considerations.
- designAfter this book you can design and run an end-to-end HR analytics project in Excel on a chosen business problem, from sponsor-backed question to predictive model and story, and recommend interventions.Check: Capstone: deliver a complete project report with ARHAT documentation, cleaned data, a model (regression, logistic, text, or network), and a stakeholder presentation with recommendations.
How to measure it
Turning each idea into a measure
For each construct: how to operationalize it, the observable signals to look for, and how well it holds up.
Measured as average engagement survey scores or employee net promoter score (eNPS = %Promoters - %Detractors) across employees, teams, or business units.
- Survey ratings
- eNPS scores
- Pulse survey responses
- Reduced communication before disengagement
Typically 0-10 recommendation scale converted to promoter/detractor percentages; engagement index as a percentage.
Self-report engagement may be inflated by social desirability; cross-validating with behavioral signals improves validity. · Repeated pulse surveys improve reliability; single annual surveys may miss trends.
Calculated as market-ratio (pay / market midpoint), compa-ratio (pay / salary range midpoint), and pay spread (standard deviation of merit increase).
- Payroll figures
- Market survey midpoints
- Salary range structures
Ratios around 1.0 indicate on-target pay; below 0.8 underpaid, above 1.2 overpaid.
Validity depends on accurate market benchmarking and correct job matching. · Highly reliable as archival data, subject to currency of market surveys.
Captured through Kirkpatrick/Phillips evaluation levels (reaction, learning, application, results, ROI), training hours per FTE, and training cost.
- Post-training survey scores
- Pre/post tests
- Training hours
- Training spend
Survey items on Likert-type scales for reaction/learning; ROI as a percentage.
Self-reported application may overstate true behavior change; isolation techniques (control groups, trend lines) improve validity. · Combining multiple evaluation levels increases reliability.
Diversity quantified via Simpson's Diversity Index from demographic counts; inclusion via survey of feeling included.
- Demographic headcounts
- Diversity index values
- Inclusion survey ratings
Simpson's index ranges 0 to 1; higher = more diverse.
Index captures both richness and evenness; inclusion self-report subject to bias. · Demographic counts are highly reliable; inclusion perception varies over time.
Computed as graph centrality metrics (degree, betweenness, closeness, eigenvector) and network reach/immersion from ONA survey or passive data.
- Number of direct ties
- Bridging position
- Shortest paths
- Connection to well-connected others
Centrality scores computed in NodeXL; lower closeness score = more central.
Passive data gives objective view; survey data is point-in-time and may be incomplete. · Continuous passive ONA more reliable than one-time surveys.
Recorded as age, tenure, marital status, gender, commute time (minutes), and presence of triggering life events.
- HRIS fields
- Home address
- Reported life changes
Mix of continuous (age, tenure, commute) and categorical (marital status, gender) variables; categoricals coded as dummies.
Triggering events and commute may require self-report and be incomplete. · Archival demographics highly reliable; life events less consistently captured.
Scored via personality assessments measuring conscientiousness, extraversion, agreeableness, creativity, and grit.
- Personality test scores
- Job-scenario responses
Trait scores on assessment scales; sometimes thresholded to red/yellow/green potential.
Self-report personality tests risk social desirability and faking; scenario tests reduce this. · Established instruments (Big Five) have good reliability.
Scored via sentiment analysis (dictionary-based or Azure ML) producing a 0-100% positivity probability from text such as Glassdoor reviews.
- Polarized word frequencies
- Sentiment scores
- Glassdoor star ratings
Sentiment score 0% (very negative) to 100% (very positive).
Context, irony, and sarcasm reduce validity; comparisons are ambiguous. · Dictionary methods consistent but may miss nuance; depends on dictionary coverage.
A predictive score combining low market-ratio, high performance, demographics, network position, and behavioral signs, output by logistic regression or scoring rules.
- Model-predicted resignation probability
- High-performance-low-pay quadrant placement
Probability between 0 and 1; values near 1 indicate likely resignation.
Validity established by comparing predicted risk to actual subsequent turnover. · Depends on quality and recency of input predictors.
Voluntary turnover rate (resignations / headcount) and absenteeism rate (sick days / FTE) from HRIS records.
- Resignation counts
- Sick-day records
- Headcount
Expressed as percentages, sometimes annualized.
Objective archival measure with high construct validity. · Highly reliable when HRIS data is clean and consistently defined.
Measured as managerial performance ratings, sales revenue, customer service ratings, and productivity metrics.
- 9-box ratings
- Sales figures
- Service scores
- Output per FTE
Performance ratings on ordinal scales; sales and productivity as continuous values.
Manager ratings can be biased; objective sales/productivity measures are stronger. · Multiple raters and objective metrics improve reliability.
Captured as EBIT, profit margin, revenue, market share, total shareholder return, and customer satisfaction indices.
- Financial statement figures
- Customer survey scores
- Shareholder return data
Monetary amounts, percentages, and index scores.
Objective financial data; customer satisfaction subject to survey bias. · Financial data highly reliable; aggregation level affects interpretation.
Counts and rates of accidents, injuries, and recordable cases from HSE/OSHA records.
- Incident logs
- OSHA injury data
Counts and rates (e.g., one in 24 employees).
Objective archival measure; underreporting possible. · Reliable when reporting protocols are consistent.
Assessed through adherence to the ARHAT steps, stakeholder buy-in, and adoption of recommendations.
- Project sponsor support
- Recommendation adoption
- Quality of visuals and narrative
No standard scale; evaluated qualitatively by project impact and stakeholder agreement.
Process quality is partly subjective; impact-based assessment recommended. · Consistency improves with a documented framework.
Self-assessment
Where would you like to improve?
This is a structured self-diagnostic built from the model — a mirror for reflection, not a validated psychometric scale. For validated measurement, see the instruments below.
1 = Strongly Disagree · 7 = Strongly Agree
Proposed measures — starter instruments where no validated one was found
Compensation Competitiveness Practice Index
proposed · not validatedRated for your team or hiring process — not a personal self-check.
- Every job has a documented salary range that is benchmarked against external market survey data at least once per year.
- Current pay for each role is tracked against the range midpoint and market median (compa-ratio and market-ratio), and the results are reviewed by leadership on a set schedule.
- Pay gaps between comparable roles, levels, and tenure bands are reviewed against written criteria, and gaps outside tolerance trigger documented adjustments.
Scale: 1–7 (Strongly Disagree → Strongly Agree), rated by an evaluator or the team. Average the items; treat ≤3 as a gap to close in the process.
Learning & Development Investment Quality Index
proposed · not validatedRated for your team or hiring process — not a personal self-check.
- A dedicated learning budget and a written development plan exist for every employee, and both are reviewed at least annually.
- Each training program has stated learning objectives, and participant satisfaction and post-training application are collected and reported after every cohort.
- Training completion, participation rates, and outcome data are reviewed by management, and the findings are used to revise or retire programs within a defined cycle.
Scale: 1–7 (Strongly Disagree → Strongly Agree), rated by an evaluator or the team. Average the items; treat ≤3 as a gap to close in the process.
Workforce Diversity & Inclusion System Index
proposed · not validatedRated for your team or hiring process — not a personal self-check.
- Workforce composition by ethnicity, gender, and other traits is measured at least annually, using a diversity index, and reported at team and level.
- Hiring, promotion, and pay decisions are reviewed for group-level disparities on a regular schedule, and flagged disparities lead to documented follow-up actions.
- Inclusion is assessed through a recurring employee survey, and results are disaggregated by group and tied to owned action plans with deadlines.
Scale: 1–7 (Strongly Disagree → Strongly Agree), rated by an evaluator or the team. Average the items; treat ≤3 as a gap to close in the process.
Sources
- Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel — Mong Shen Ng · A practical, do-it-yourself guide showing HR professionals how to run predictive analytics, text mining, sentiment analysis, and organizational network analysis entirely in Microsoft Excel to drive better business decisions.
The cheat sheet
Everything, on one page
One key takeaway from each section, with links to read more.
- Employee EngagementModel engagement at team level with a lag, because the company average hides where the effect lives.
- Compensation CompetitivenessPrioritize pay corrections for high performers below 0.90 market-ratio, not for everyone.
- Training & Development InvestmentTrack application on the job, because satisfaction and hours do not predict results.
- Diversity & InclusionReport diversity (composition) and inclusion (access and treatment) as separate measures.
- Organizational Network PositionChoose the centrality metric to match the role you are looking for, not the easiest to compute.
- Employee Demographics & ContextUse demographics to segment and test moderation, not to profile individuals.
- Personality TraitsValidate traits per role, because the same trait predicts differently across jobs.
- Employee SentimentBreak sentiment down by theme, since an overall score hides what is driving dissatisfaction.
- Employee Flight RiskTreat the score as a probability for ranking, and validate its calibration on a holdout period.
- Employee Attrition & AbsenteeismReport regretted voluntary turnover separately, because that is the number that hurts.
- Employee & Sales PerformanceCalibrate ratings across managers before using them as a model target.
- Business Financial OutcomesUse unit-level data to get enough observations for a financial link.
- Workplace Safety IncidentsNormalize incidents by exposure hours before comparing any two units, or the results reflect size, not risk.
- Analytics & Data Storytelling ProcessTreat storytelling as part of the analysis: the same finding produces different financial results depending on how well it is communicated.
Publication details
Consult the sources listed in this guide for further reading. Edition 1 · Updated 2026-10-03.
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