Leading With Data· a Bicycle Guide

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Show Me the Money_ How to Determine ROI in People, Projects, and Programs

A step-by-step methodology for determining the return on investment of projects, programs, and people by collecting, isolating, converting, and reporting six types of data that culminate in a credible, conservative ROI calculation.

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What it’s about

In an era where stakeholders increasingly demand to 'show me the money,' this book provides the most documented and widely used methodology in the world for proving the value of projects and programs across virtually any function—from human resources and learning to technology, Six Sigma, meetings, public policy, and social programs. The Phillips' ROI Methodology guides readers through a comprehensive process: aligning projects with business needs, setting objectives at five levels, collecting reaction, learning, application, and impact data, isolating the effects of the project from other influences, converting data to monetary values, tabulating fully loaded costs, and calculating ROI as a percentage. Fortified with case studies, guiding principles, conservative standards, and practical tips, the book teaches not only how to evaluate completed projects but also how to forecast ROI before launching them. For managers, analysts, consultants, and executives who need credible, balanced data to justify investments and earn a seat at the strategy table, this book demystifies the conversion of hard and soft measures into believable financial results.

The through-line

Who it’s for
A manager, analyst, consultant, or executive responsible for proving the value of projects, programs, and people who wants credible evidence of financial contribution.
The problem
Projects are expensive and often fail to demonstrate their monetary value, leaving stakeholders unconvinced that investments paid off. They feel pressured, skeptical, and fearful that their projects' value cannot be proven or might be exposed as negative.
The plan
  1. Align the project with a legitimate business need and set objectives at five levels.
  2. Collect reaction, learning, application, and impact data using credible methods.
  3. Isolate the effects of the project from other influences.
  4. Convert impact data to monetary values and tabulate fully loaded costs.
  5. Calculate ROI, report intangibles, and communicate results to stakeholders.
The payoff
Projects deliver demonstrated, credible monetary value compared with costs. · The professional earns respect, a seat at the strategy table, improved support, and justified budgets. · Decisions are based on credible facts rather than opinions or gut feelings.

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Additional reading

  • The Fifth Discipline: The Art and Practice of the Learning Organization · Peter Senge

    Referenced to support the importance of measuring learning (Level 2), as projects are a key way that organizations learn, adapt, and build intellectual capital.

  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything · Steven D. Levitt and Stephen J. Dubner

    Used as a major case study to illustrate the critical need to isolate the effects of a project from other confounding variables to determine its true impact.

  • The Wisdom of Crowds · James Surowicki

    Cited to lend credibility to using estimates from groups (participants, managers) as a valid method for isolating impact and converting data to money, showing that collective judgment can be highly accurate.

  • The Balanced Scorecard: Translating Strategy into Action · Robert S. Kaplan and David P. Norton

    Referenced to highlight the trend of using scorecards to monitor key business measures, which are often the source for Level 4 (Impact) data in an ROI study.

  • Flawless Consulting · Peter Block

    The author's recommendations are cited as a basis for the process of providing feedback on project progress, particularly how to handle both positive and negative data constructively.

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